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A woman using a mobile phone walks behind a Singtel signage at their head office in Singapore February 11, 2016. REUTERS/Edgar Su/Files

(Reuters) – Singapore Telecommunications Ltd (Singtel) said it will buy roughly $525 million worth Bharti Airtel stock as part of the Indian telecoms operator’s plan to raise $4.6 billion through new shares and bonds.

The fund raising plan, announced last month, is aimed at cutting debt and shoring up Bharti Airtel’s balance sheet as the Indian telecom industry reels from the impact of a price war triggered by the entry of Reliance Jio Infocomm Ltd.

Under the plan, Bharti Airtel is looking to sell new shares worth 250 billion rupees ($3.6 billion) for 220 rupees apiece, nearly 30 percent discount to its current stock price, and raise 70 billion rupees via foreign-currency denominated perpetual bonds.

After the rights offering, Singtel’s effective interest in Airtel will be 35.2 percent. Singtel has a direct equity stake of about 15 percent, according to Refinitiv data.

“Our participation in this rights offering … reflects our long-standing commitment to Airtel and the confidence in the future of the Indian market,” Arthur Lang, CEO of Singtel’s International Group, said.

Bharti Airtel’s two other major shareholders – Bharti Group and Bharti Telecom – intend to subscribe to their full entitlement, while Singapore’s state-backed GIC Private Ltd will commit about 50 billion rupees, Bharti Airtel and Singtel said.

Rising competition in India and waning profits at Bharti Airtel, which reported in January that its quarterly earnings plunged by three quarters, also had a knock-on impact on Singtel, Southeast Asia’s largest telecom operator.

Last month Singtel reported a 14 percent drop in third-quarter net profit, hurt partly by intense competition in India that hit Airtel.

($1 = 70.0790 Indian rupees)

Reporting by Krishna V Kurup in Bengaluru and Aradhana Aravindan in Singapore; Editing by Miyoung Kim and Himani Sarkar

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